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- Formal Wear Chronicles
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- 1-800, 1IdentityVirtual, Annu Matthew, Annu Palakunnathu Matthew, call center workers, cool men's formal accessories, formal accessories jewelry, formal dresses, formal mens shoes, formal suit accessories, formal wear accessories, formal wear for men, formal wear for women, Immigrant, India, mens formal suits, Virtual Immigrant
The Virtual Immigrant draws on the experience of call centers workers in India. These Virtual Immigrants become Americans for a workday but remain physically in India. To work in these call centers, Indians study American culture and either neutralize their Indian accents and/or adopt American ones. They virtually live between cultures without leaving their country of origin. The tangible markers of identity such as race, ethnicity, gender or class, are made more malleable and flexible for the Virtual Immigrant. The work portrays the constant fluidity of this new type of immigrant, relevant as we debate the gains and losses created by the effects of digital technology and globalization. The work explores the magnified cultural dislocation caused by technology’s effect on collapsing borders and shrinking distances.
The experience of being a Virtual Immigrant includes sometimes shedding their Indianness for the sometimes fictional values and similes of the American Dream that bombard them in daily life and as part of their training. Expanding on this idea, the installation consists of lenticular prints and audio excerpts from interviews with the call center workers. The lenticular prints consist of two photographs that have been spliced and reassembled and mounted against a lenticular lens so that from one angle you view a portrait of the call center worker in his/her “work” clothes, usually perceived as more Western. From the other angle the Virtual Immigrant appears dressed in clothes that he/she may wear for a more formal occasion, which is invariably Indian. The lenticular prints combined with the audio suggest the impact of globalization and Westernization on the Virtual Immigrant.
The disembodied voices in the audio resonate with the dislocated experience of communicating with people hundreds of miles away while minimizing their Indian-ness. The audio excerpts reveal their perception of this other culture in poignant ways. The work illuminates the effects of globalization in India including the changing attitudes about the caste system, women’s roles and love (vs. arranged) marriages, materialism and capitalism.