How To Buy “Bling” | Diamond Buying Tips for Dudes | Engagement Ring Shopping Tutorial

How To Buy "Bling" | Diamond Buying Tips for Dudes | Engagement Ring Shopping Tutorial

How To Buy “Bling” | Diamond Buying Tips for Dudes | Engagement Ring Shopping Tutorial

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Alpha has never been more confused and out of his comfort zone than when he bought his wife’s engagement ring. He had zero idea what to expect, what he was looking at, what it should cost, or if he was getting ripped off. Clarity, color, setting, budget!? He had no idea! All he wanted was a diamond ring!

In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro has teamed up with leading online diamond bridal jeweler to help viewers understand the diamond buying process including what you’re looking for, why you’re looking for it, and the different aspects of buying a diamond. Tips to save some cash are also given. The goals is to give you enough info so you know what you’re doing when you shop for some bling.

Alpha doesn’t understand the allure of diamonds. Women lose their mind over them, however. When’s the last time when you were sitting with your girl when she exclaims, “OMG, did you see the size of that ring!?”

Diamond Buying Basics

First, determine the diamonds shape. Alpha discusses each with a chart and recommends selecting ’round’ because it’s always in style & in vogue, and she’ll always love it. Other options are emerald cut , princess cut, heart, radiant, oval, marquise, asscher, and pear.

Next the four Cs are discussed:

Color – colorless is the best quality with near colorless next to the best (D,E,F,G,H). Slightly tinted, faint yellow, very light yellow, and light yellow round out the not desirable (I – Z).
Clarity – inclusions are spots that are out-of-place and less clear. The less inclusions, the more expensive the diamond. Alpha discusses with a chart (IF, VVS1, VS1, SI1, I1)
Cut – Alpha discusses the versions which dictate what the diamond looks like. The sparkle is more lustrous from the ‘ideal’ cut diamond: very shallow, shallow, ideal, deep, very deep).
Carat – the carat is the weight of the diamond and correlates to the size of the diamond.

The setting is the band and prongs that the diamond is set-in and can make the diamond look 20% larger. Buy what you can afford. Set your budget and upgrade later. Buying online can afford you a bigger diamond at a lower price.

Great Resource and Educational Tool

A great resource and educational tool is They have over 70K conflict-free diamonds to choose from. You set all of your criteria, such as diamond cut and clarity, and your results are revealed. shows you the actual diamonds that you can chose from with their HD 360° view of their diamonds– zoomed up to 40x magnification! They also have gem stones and wedding bands. Buying online with a site like is 30-50% cheaper than regular retailers. offers a 100% 30-day money back guarantee. Their sales associates are non-commissioned and available 24/7. Each purchase comes with a life-time warranty, and you can get your ring resized for free.


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Comments (47)

  • Sean Mc Bride Reply

    It's pretty obvious that James Allen has you as their puppet. James Allen does not have a free lifetime warranty it is actually a limited lifetime warranty and it's not free if you loose the center diamond! The free ring resizing is only free the first time for the first 60 days and of course their staff is not on commission simply because it's an online retailer that has no physical jewelry to see and that's not a good way to buy jewelry especially since diamonds are a blind item! It is also impossible to guarantee that they sell conflict free diamonds because there is no way to tell where the diamonds originate from.

    October 2, 2018 at 9:30 pm
  • Nadia Pajkovski Reply

    Fuck diamonds. Get me a moissanite! Better quality, more sparkle, a fraction of the price, and not created by slavery and war!

    October 2, 2018 at 9:30 pm
  • jonathon roy Reply

    Awesome video!!!! Buying a diamond is really hard task. Thanks for sharing this useful tips.

    October 2, 2018 at 9:30 pm
  • Yan Sfor Reply

    When I found out he is now my husband, but at the time boyfriend. I told his friend hey show him this site super cheap around 200 and below I think I don't remember exactly because the last the last time I checked well it's been awhile, but I saw prices between 180 and below. I saw reviews on the site making sure it wouldn't turn, but women who have rings from the site still love them and have not turned on them. So far my ring looks nice was cheap and only was 120 around there. 1000 is too expensive for a ring. I mean if the ring is going to help our marriage last longer then ok I see why it's expensive, but I mean come on its a material ring. What matters is that our marriage last forever. We are still happily married only 4 years, but we were together 3 years before that. Now I'm pregnant so exciting 😄.

    October 2, 2018 at 9:30 pm
  • C-Clear Reply

    Great video! How to clean #jewelry#CClear makes a great jewelry cleaner. Mild and affordable. Diamonds Sparkle!

    October 2, 2018 at 9:30 pm
  • Pink Fuschia Reply

    Rubies are more rare than diamonds and hence more precious.

    October 2, 2018 at 9:30 pm
  • The Benmode Reply

    Who else saw a ring ad before this

    October 2, 2018 at 9:30 pm
  • Kyle Wetherell Reply

    In his style videos he specifically talks about how wearing a blazer with an open shirt is death to fashion lmao

    October 2, 2018 at 9:30 pm
  • DAFUSER Reply

    I like how I went on the site and put my criteria and nothing matched

    October 2, 2018 at 9:30 pm
  • rattigan Reply

    Why is he yelling at me?

    October 2, 2018 at 9:30 pm
  • Margareth Barrueto Reply

    Weren’t u on shark tank?

    October 2, 2018 at 9:30 pm
  • bmt134 Reply

    It's also very important how you prioritize the 4 C's. Cut should always be first. After that it's personal preference. I like 1 Cut. 2 Carat. 3 Color. 4 Clarity.

    October 2, 2018 at 9:30 pm
  • James Cotton Reply

    I need a diamond Ring like for real for real

    October 2, 2018 at 9:30 pm
  • Adro Reply

    Here I am watching a 2 year old video on how to buy engagment rings. I'm 15

    October 2, 2018 at 9:30 pm
  • shut yo mouth Reply

    i dont like diamonds either, but whateves…. not for me anyways.

    October 2, 2018 at 9:30 pm
  • HowToStrategy Reply

    Why would you spend 10k on a worthless rock just to get married

    October 2, 2018 at 9:30 pm
  • HowToStrategy Reply

    Wedding rings are the most expensive useless thing you can buy

    October 2, 2018 at 9:30 pm
  • Bob Lightner Reply

    You can save some money by not buying those piece of crap diamonds getting ripped off just like a trillion diamonds and they're all blood diamonds f*** off you dick

    October 2, 2018 at 9:30 pm
  • Tarkeema Lewis Reply

    i hope you got the money when the anniversary comes around and you have to buy a stack able to go with the other 2!!!

    October 2, 2018 at 9:30 pm
  • Kingsley C Reply

    Why am I here I’m girl lol

    October 2, 2018 at 9:30 pm
  • Cor Gems Reply

    Hi Alpha M,

    Great video. Just wanted to point out a few things. Flawless diamonds have a clarity of FL (flawless), which means there are no internal inclusions or surface blemishes. IF stands for internally flawless, which means there are no internal inclusions, but surface blemishes may still exist.

    Also, inclusions aren't just black spots. They can also be feathers, graining, etc. Fewer inclusions and surface blemishes both contribute to the appearance and value of a diamond.

    October 2, 2018 at 9:30 pm
  • Mr. HarYana Reply

    A handsome hunk barking

    October 2, 2018 at 9:30 pm
  • mamorris23 Reply

    2 mins of nonsense in the beginning of video, then doesn't disclose that he's advertising for a jewelry website. thumbs down.

    October 2, 2018 at 9:30 pm
  • mari.casey Reply

    Thanks for this great video. Check out these custom engagement rings at

    October 2, 2018 at 9:30 pm
  • Rajesh Kumar Reply

    I think online option is very good for every one. Where you can get lot's of collection to choose single one. And there is lot of online website who offer you some discount and coupons like. Bluestone, PCjewels,, etc who save your pocket much more. So thumbs up for Online Jewellery Stores

    October 2, 2018 at 9:30 pm
  • Secrete Jewelry Reply

    Love your video. Check out our blog on custom designing engagement rings at Secrete Fine Jewelry

    October 2, 2018 at 9:30 pm
  • Yoko F Reply

    My husband bought a 250 dollar engagement ring from ebay. It broke 2 months later (fake diamonds fell off and yellow gold changed color).
    I asked my husband to buy me a better engagement ring and he told me "suck it up. Deal with what you have and fuck off."
    So I bought a nice engagement ring by myself with my own money…. I was sad and depressed…. So guys, please. I know engagement rings are expensive but it's important for girls. If you really love her, go get the one she loves.

    October 2, 2018 at 9:30 pm
  • Jeniko Reply

    If you walk into a jewelry store, you are going to get ripped off.

    October 2, 2018 at 9:30 pm
  • Sarah Rodriguez Reply

    Agreed, I would prefer a round if not oval cut over anything else, they tend to sparkle the most.

    October 2, 2018 at 9:30 pm
  • LoveMe,com Reply

    If someone would ever propose to me, any enagagement ring will do as long as the intention is sincere and it came from the one I truly loved.

    October 2, 2018 at 9:30 pm
  • Jason Reply

    Do you love me..or my money? Buy her a plastic ring and spend the money on ANYTHING ELSE!

    October 2, 2018 at 9:30 pm
  • lamaistyle Reply

    @1:21 if that’s your wife’s ring you did really well ! It looks like a 5 carat. I only have a 3 carat but hope to upgrade one day.

    October 2, 2018 at 9:30 pm
  • Хигхщаы Террорист Reply

    Am I the only one that head bangs when this dude's intro rolls?

    October 2, 2018 at 9:30 pm
  • Hung Kit Reply

    Wife's engagement ring??? I thought you were gay.

    October 2, 2018 at 9:30 pm
  • Shenell Dixon Reply

    wrong ring wrong guy

    October 2, 2018 at 9:30 pm
  • M Vegas Reply

    Thank you sir

    October 2, 2018 at 9:30 pm
  • Michael Pace Reply

    If your engagement ring story is true you talked to a terrible salesmen lol.
    I've been working in jewelry store for nearly 3 years, and you get my seal of approval. Just be careful with shopping online, make sure diamonds you buy are certified by a legitimate grading lab – GIA is the best.

    October 2, 2018 at 9:30 pm
  • shavingculture Reply

    Rule 1 never buy diamonds online they can put a million pictures and videos never buy online because diamonds never gonna look the same in photos so you dumb telling them to buy it online you know better that is the most stupid shit to do people don’t listen to this idiot if you want a diamond go to the store

    October 2, 2018 at 9:30 pm
  • Cody Dagutis Reply

    Just to throw my two cents in in response to some of the comments…Diamonds themselves are not rare however we are not talking about diamonds alone. We are talking about gem quality diamonds. Most diamonds mined are used in industrial settings for drilling etc… The whole diamond conspiracy thing with companies withholding diamonds to increase value is non-sense. True there are more gem quality diamonds in the world that are on the market but those diamonds can't be sold to the public until they are purchased by a diamond cutter and sold to a distributor. Naturally the diamond cutter can't buy another rough diamond until he/she has sold the one they just cut. That doesn't even take into account the insane amount of labor/machinery costs associated with mining diamonds. It is all accounted for in the final retail price of that individual diamond. You also have to take into account the grading report. Depending on which of the 6 GIA locations did it it may or may not be accurate. your H might be a J to a more qualified grader. EGL is notorious for false gradings on diamonds. If you ever wondered why one H SI1 Ideal cut is $2000 more than one with identical marks it would be due to a color scale that we as consumers are not privileged to see. There are 3-5 levels of H color. All still considered an H but are not equal in quality. Diamonds are a very complex industry. Much more than most ever realize. Great video!

    October 2, 2018 at 9:30 pm
  • Anthony Gomez Reply

    I thought this was for men jewellery like chains watches etc

    October 2, 2018 at 9:30 pm
  • Eliuth T. Reply

    Video starts at 1:54

    October 2, 2018 at 9:30 pm
  • Tricia Maestre Reply

    My Uncle was a jeweler and I thought you did a great job of giving the public info.

    October 2, 2018 at 9:30 pm
  • Miss Ren Reply

    If you're going for a rose gold setting, do not waste your money on a high color grade. A J is the highest you'll need. An H actually looks better than an F in rose gold!!! The pink offsets the yellow.

    October 2, 2018 at 9:30 pm
  • Matthew Rider Reply

    Does a REAL "alpha male" even get into the trap of marriage???

    October 2, 2018 at 9:30 pm
  • Fit freak Reply

    no woman on the face of the earth is worth blowing thousands on a stupid ring. marriage is a brainwashing scam

    October 2, 2018 at 9:30 pm
  • InfernoPhoenix100 Reply

    fuck diamonds

    October 2, 2018 at 9:30 pm

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